Cliff Long Talks Real Estate and Black Wealth

Real estate is property made up of land and the buildings on it, as well as the natural resources that surround it. It has been called king. Everybody wants a piece of it. Since the beginning of time, it has been at the forefront of wars and settlements. Owning it is an intricate part of the American dream. Cliff Long has spent his life helping families and businesses grab hold of that dream. As the newest chief executive officer of the Orlando Regional REALTOR® Association (ORRA), he is responsible for programs and services that ORRA provides to its 14,500 members, and he oversees the association’s internal operations and external functions. In short, he ensures that anyone purchasing real estate in Orlando is working with professionals who have their best interest in mind. Long, a veteran in the industry, has an ambitious outlook for real estate in Orlando, which ranks fourth in the nation for new residents annually. He shared his vision with ONYX Magazine.

How is the Orlando Regional REALTOR® Association making the community and families stronger?

REALTORS® are one of the strongest political advocates for our school systems, if not the strongest. For example, ORRA’s support for local taxation issues that benefit schools resulted $81 million for Orange County schools in fiscal year 2018-2019. Our foundation and its Art in Architecture program develops attractive, workforce housing in partnership with governmental entities. This year we completed an initiative that provided six local military veterans and their families with mortgage-free homes. The association also sup-ports numerous non-profit organizations through participation in their programs and sponsorship of their fundraising events.

Read his article in the January/February 2020 issue of ONYX Magazine. 


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