What is a millennial? Although opinions vary, for the most part it is someone reaching adulthood around the year 2000. While the culture of millennial alcohol consumption still leans toward drinking those eclectic craft beers (maybe a result of all those beer bongs during spring break) a significant amount of those social media gurus are also drinking wine. Whereas older drinkers typically pop open a bottle after work, millennials drink anytime. Enjoying one glass of red wine on Saturday night is a fading concept. Chances are those glasses are filled several times. Millennials drink 3.1 glasses of wine per sitting compared to the 2.4 glasses consumed by generation x.
To read the full article, pick up a copy of the Jan/Feb 2017 issue of ONYX.